Privacy Policy

Last updated: 8th May 2026

1. Introduction

Welcome to My ICE ID. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

2. Data Controller

My ICE ID is the controller and responsible for your personal data (collectively referred to as “Company”, “we”, “us” or “our” in this privacy policy).

3. What Data We Collect

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: includes first name, last name, username or similar identifier.
• Contact Data: includes billing address, delivery address, email address and telephone numbers.
• Medical Data: includes blood type, allergies, current medications, and medical conditions you choose to provide for emergency purposes.
• Financial Data: includes payment card details (processed securely via our payment providers).
• Transaction Data: includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location.

4. Lawful Basis for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate Interest: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Consent: Where you have provided explicit consent, particularly regarding the processing of your sensitive Medical Data for emergency display purposes.
• Vital Interests: Where it is necessary to protect your vital interests or those of another person (e.g., displaying your medical data to first responders in an emergency).

5. How We Use Your Data

We use your data to provide and improve our services. Specific uses include:

• Registering you as a new customer.
• Processing and delivering your orders, including managing payments.
• Displaying your emergency medical profile when your ICE product is scanned.
• Managing our relationship with you, including notifying you about changes to our terms or privacy policy.
• Administering and protecting our business and this website.

6. Data Sharing

We may have to share your personal data with the parties set out below for the purposes outlined in section 5:

• First Responders/Public: Anyone who scans your physical ICE product will have access to the specific medical and contact data you have chosen to make public on your profile.
• Service Providers: Acting as processors who provide IT and system administration services, payment processing, and order fulfillment.
• Professional Advisers: Including lawyers, bankers, auditors, and insurers.
• Regulators and Authorities: Who require reporting of processing activities in certain circumstances.

7. International Transfers

Some of our external third parties may be based outside the European Economic Area (EEA) or the UK, so their processing of your personal data will involve a transfer of data outside these regions. Whenever we transfer your personal data out of the EEA/UK, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are implemented, such as standard contractual clauses.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

9. Your Rights Under GDPR

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at support@myiceid.com.

10. Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

11. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie banner and settings.

12. Changes to This Policy

We keep our privacy policy under regular review. This version was last updated on the date stated at the top of this policy. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.